Big thumbs up for that very well-written plea.
I'm not a big-time collector but I've been involved with coin-ops on and off since the early 1980s. I'm also into a lot of other collectables. Coming back into the field after a long absence I confess that I'm stunned at how rampant fraud is in this hobby. "Coinop is clearly in the leader for most likely to get screwed by fellow collectors" is certainly true from what I am seeing. There are reproductions in some of my other collecting areas but they are far less common and also less deceiving (usually).
Despite having been interested in these for over 30 years, I consider myself a newbie today. And I confess that I'm very skittish as a result. I'm spending a lot more time than money, trying to educate myself. It would be a lot easier if a major organization like COCA took an aggressive stance on fakes, and a more welcoming approach to newcomers.
I've seen it said in this forum many times: new collectors are getting burned and dropping out in

. I believe that is a very real problem, and one which will have a seriously negative impact in years to come when some existing collections go back on the market. Where will the buyers come from?
EDIT to add: I have the deepest admiration and respect for Bill Whelan for all of his efforts in trying to educate collectors and expose fraud. I am very glad there are people like him who are so willing and eager to help collectors, new or old.